About me

  • Executive Leader & Transformation Architect
    With over 15 years of experience at the intersection of product, technology, and business strategy, I have built extensive expertise in leading and shaping digital business units. My leadership philosophy focuses on seamlessly connecting C-level strategies with customer value and establishing data-driven organizations. This includes P&L responsibility, building teams, and executing strategies that translate into measurable results.

  • E-Commerce & SaaS Growth Expert
    My career has been marked by the successful scaling of digital business models in the areas of e-commerce and SaaS. As an interim CPO/COO, I was able to increase conversion and repurchase rates by integrating systems and improving the checkout UX. At MEDSKIN SOLUTIONS AG, I was responsible for digital strategy, which led to +25% D2C revenue growth and a 10 percentage point increase in ROAS.

  • From founder to C-level consultant
    As the founder of VITABOTE GMBH and ORDERTHIS, I built new business models from the ground up, acquired seven-figure financing, and navigated complex environments. This hands-on experience as a founder shapes my later work as an executive in large corporations and enables me to master operational challenges and effectively manage complex projects such as M&A integrations, CRM transformations, and the establishment of new operating models.

  • Data-driven problem solver
    My work is based on a consistent, data-driven approach. I use established frameworks such as OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators) to transparently measure value creation and ensure that all teams are aligned with business objectives. Whether it's halving the cost per order or increasing production efficiency, my work is always focused on achieving measurable and traceable improvements.

Executive Product &
Digital Transformation Leader

From a Founder to an Executive Leader

My mission is to translate strategic visions into tangible digital growth. I see myself as a bridge builder between C-level and operational implementation that delivers measurable results. My journey has taken me from being a pioneer in the early days of the mobile internet to a passionate founder to a strategic executive leader and interim consultant. This diversity of experience enables me to view complex challenges from different perspectives and develop holistic solutions that stand the test of time in practice.

My professional career began at otto.de, where I helped shape the first mobile business activities. However, the decisive phase was my time as an entrepreneur. As the founder of VITABOTE GMBH, I built a complete business model in a highly regulated environment, secured a seven-figure financing round, and, through experimentation, was able to halve the cost per order in six months and double monthly orders.

With my experience as a founder, I returned to the world of large corporations. As Head of Innovation Management at the OTTO GROUP, I orchestrated the group-wide innovation portfolio, piloted over 60 proof-of-concepts, and scaled 15+ into production. The introduction of dynamic pricing achieved a ~20% increase in sales, while CGI reduced content costs by ~50%. My role as Vice President New Business at the BAUER MEDIA GROUP was the logical next step. Here, I led a buy-and-build SaaS venture and was responsible for M&A integrations and international market launches, which led to a global rollout.

Since 2021, I have been supporting companies such as MEDSKIN SOLUTIONS AG as a transformation architect, where I modernized the digital infrastructure and established new revenue streams. By optimizing two international shops, D2C sales increased by 25% year-on-year. At the same time, the introduction of a new CRM system doubled the number of qualified leads. My current role as Interim CDO, CPO & Digital Transformation Consultant is the culmination of this diverse experience. I help companies realign their roadmaps and create data-driven foundations to achieve sustainable growth.