From Ideas to Impact.

[Digital Media | SaaS | Marketing Tech]

From opportunity scan to MVP in 6 months: hypotheses, pricing, early sales motion, funding & team setup.

• Scanned the market and competitive environment, prioritized customer problems, validated assumptions in short tests (interviews, demos, click prototype).

• Defined product vision and MVP, clear measurement criteria, and a lean implementation roadmap.

• Developed offering and pricing model; conducted initial pilot customer interviews and fed feedback directly back into the product.

• Set up team and workflows (roles, release rhythm); prepared transition from prototype to reliable operation.

Result: Viable business model, repeatable pipeline, international scaling 1→N.

[E-Pharmacy | Startup | Founding]

Designed business model, secured financing, and built up operations under overall responsibility as managing director/founder.

• Developed service model in a regulated environment; clarified legal framework and financing at an early stage.

• Built up partner network (pharmacies, delivery); established clear agreements/SLA and quality rules.

• Set up end-to-end technology and operations: ordering and delivery process, status tracking, notifications, customer support.

• Established operational control (responsibilities, incident management, continuous improvements) and led the team.

Result: Functional, reliable business model with scalable operational organization - ready for growth.

[Digital transformation | Corporate group | Medium-sized businesses | Up to X billion in revenue]

Lifecycle use cases, data model, and value tracking established; operating routines with OKRs/QBRs.

• Common goal and manageable steps defined with marketing, sales, and service.

• Data terms/events standardized (e.g., registration, purchase, cancellation) and central customer journeys implemented (start phase, reactivation).

• Structured collaboration: fixed deadlines, clear responsibilities, transparent implementation list.

• Developed evaluations that enable decisions – not just reporting.

Result: Faster implementation and more consistent customer experiences across channels/units; teams act in a more targeted manner.

[E-commerce infrastructure | Operations | D2C | M2C]

End-to-end stack (ERP, shop, CRM, CS, analytics) & processes/SLA established, conversion levers identified.

• Core systems organized and integrated (ERP, shop, CRM, support, analysis) – clear data flows for products, prices, inventory, orders.

• Stumbling blocks in checkout removed; product presentation and search improved; marketplaces connected, international rollout prepared.

• Operating rules introduced: releases, monitoring, peak preparation, clean error handling.

• Overall orchestration of shop, CRM, ERP, customer service, online marketing, and analytics; continuous development in short cycles.

Result: End-to-end operation reliably orchestrated and expandable; releases more predictable, growth and internationalization secured.

[Innovation Process | Test & Learn | Piloting & Rollout | Corporate Group]

From scattered ideas to a clear process Idea → Experiment → Pilot → Rollout – with responsibility for screening, evaluation, and piloting.

• Systematic scanning of the market/ecosystem; collaboration with startups, VCs, and incubators.

• Evaluation according to simple, clear criteria; quick go/no-go decisions.

• New technologies implemented as needed (including dynamic pricing, CGI, AI/chatbots).

• Piloting during ongoing operations with group companies; successful approaches scaled in an orderly manner.

Result: Functional innovation pipeline – from idea to rollout; relevant solutions are brought to market faster.

[Strategy | Mobile Commerce | App & Web]

Overall responsibility for the mobile-first strategy; assessed the mobile readiness of 15+ companies and identified specific areas for implementation.

• Assessment of current situation from CEO to operational level: roadmaps reviewed, priorities and gaps identified.

• Measures defined: app/mobile website optimization, mobile marketing, omnichannel concepts, technical requirements.

• Initiated implementation: design guidelines, component system, faster pages, simplified forms, suitable payment methods; coordinated rollout.

• Common guidelines for brands/countries; reviews and careful testing established as standard practice.

Result: Clear group-wide mobile agenda with prioritized projects; noticeably better mobile experience.